For 3 years I worked as a Brand Manager in beauty industry for Dove, Elseve and Maybelline. I was responsible for a range of tasks related to brand management, from business (market analysis and strategy development) to creation (development of campaigns and related activities).
Career highlights
Maybelline – Superstay Vinyl Ink Campaign
Led the launch of Superstay Vinyl Ink, making it the #1 lipstick range in Poland and earning an Effie nomination.
Elseve – Reinventing communication for a new audience
Repositioned Elseve's communication as curly hair routines transformed the category and local specialists gained ground.
Dove – Adapting through COVID-19
Led a CSR activation while navigating unprecedented demand for soap during COVID-19, rapidly shifting priorities based on data and changing consumer needs.
What I took from my marketing career into UX:
  • understanding how business decisions are made
  • acceptance of fast and drastic changes
  • appreciation for data and curiosity to find the cause-and-effect relationships
  • interest in people and their behavior
  • sensitivity to aesthetics
  • ease of working in a team